NESCAC Women's Basketball Teams Unite to Support WBCA "Pink Zone"

HADLEY, Mass. – NESCAC women’s basketball teams have joined together in support of the Women’s Basketball Coaches Association’s (WBCA) Kay Yow Foundation and its breast cancer awareness campaign by wearing “Pink Zone” T-shirts during warm-ups for conference contests on Saturday, Feb. 14. Fans and supporters interested in obtaining a T-shirt can purchase one from each team for a suggested donation of $10.

“So many individuals have been affected by breast cancer in some way,” commented Andrea Savage, Executive Director of the NESCAC. “Our teams have come together with a wonderful idea to support the Kay Yow Foundation, and we’re proud of the efforts our student-athletes and coaches are taking to help raise awareness and fight breast cancer.”

“This is a very important cause and one that impacts all of us,” said Colby head coach Lori Gear McBride, who organized the endeavor. “As the conference liaison to the WBCA, I thought this was a great way to unify our efforts and send a strong message of solidarity and the response from fellow coaches has been outstanding. Having over 200 student-athletes, from Maine to Connecticut, wearing the same T-shirt delivering the same important message is one small way we can raise awareness and provide our support.”

The T-shirts, designed by Dan Levy of 609design.com in Cherry Hill, N.J., feature each institution’s athletic logo embedded in the traditional pink ribbon. In addition to being worn by each player, proceeds from T-shirt sales will be donated to the Kay Yow/WBCA Cancer Fund.

Yow, the former head coach at North Carolina State University, was first diagnosed with breast cancer in 1987 and passed away on January 24, 2009. She won 700 career games, was head coach of the 1988 U.S. Olympic Team that won gold in Seoul, Korea, earned induction into the Basketball Hall of Fame and is a past President of the WBCA.

“Having played against Coach Yow as a student-athlete, I am very familiar not only with her coaching achievements, but her very public battle with breast cancer. She is directly responsible for ushering in the modern age of women’s basketball and used her battle with breast cancer as a vehicle to promote breast cancer awareness nationally through her ‘Think Pink’ initiative and the Kay Yow Foundation, which has raised millions of dollars.”

The WBCA began the WBCA Pink Zone, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.

For more information, please contact Coach McBride at 207-859-4949 or lmcbride@colby.edu.

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